Eat Wisconsin Fish is sponsored by Wisconsin Sea Grant at the University of Wisconsin-Madison. Wisconsin Sea Grant supports scientific research, education and outreach to foster the wise use, conservation and sustainable development of Great Lakes and coastal resources.

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Why Fish? Why Local?

Eat Wisconsin Fish / Why Fish? Why Local?

Why Eat Fish?

It’s a Healthy Choice

Fish is a healthy food choice for people of all ages. It’s rich in vitamin and minerals, and it’s a lower-calorie, lower-fat source of protein compared to meat and poultry.  Since different types of fish offer different nutrients (such as vitamin D, A, C and E, and iodine, calcium, phosphorus and selenium), it’s best to eat a variety of fish to ensure you receive these valuable nutrients as part of your healthy diet.

It’s a Great Source of Omega-3

Fish is the main dietary source of two important omega-3 fatty acids—EPA and DHA—that can help reduce the risk of heart disease in adults and contribute to healthy brain and vision development in infants, among other potential health benefits. Some local fish contain levels of healthy omega-3 fatty acids equal to or nearly equal to levels in salmon.

Minimum recommended daily intake by healthy adults is 0.3 grams

Minimum recommended daily intake by healthy adults is 0.3 grams


Why Buy Local?

Support Your Local Economy

By purchasing fish from Wisconsin fish farmers and Great Lakes commercial fishers, you’re keeping your food dollars close to home and supporting local family businesses. Experts estimate that about 65% of the fish and shrimp eaten by Americans is imported from other countries (National Academy of Sciences, May 2019).

Support Sustainability

Fewer fossil fuels are used to bring local fish to your table. Also, unlike many international seafood producers, Wisconsin fish farmers and Great Lakes commercial fishermen are strictly regulated by federal and state laws that protect fish populations, human health and the environment.

Where to Buy Wisconsin Fish

View a map of businesses that supply Wisconsin fish.